Product Innovation | Service Design | User Research
Projects
Discovery & Rapid MVP Development
Defined user needs and personas that informed a user-centered digital strategy, aligning product and brand decisions with real user expectations.
Design Research – Understanding Urban Shopping
Directed a research project on urban shopping, delivering insights that informed product and brand strategies to enhance market alignment and brand relevance.
Design Documentaries
Produced design documentaries to inform user personas, offering strategic insights that empowered product teams to align solutions with real customer needs.
Usability Testing for Tabcorp
Led usability testing for Tabcorp’s ‘The Sun Bets’ platform, providing insights that shaped product strategy and guided enhancements to meet user expectations in the competitive gaming market.
Discovery, Usability Testing Evaluation
Conducted usability testing and brand perception research to deliver actionable insights, optimising user experience and aligning brand positioning with market needs.
Discovery & Rapid MVP Development
Led an innovation-driven MVP project for AstraZeneca, using research and prototyping to create user-centered digital solutions for healthcare challenges. Outcomes included strategic insights for product direction.